Thursday, April 26, 2012

Klout Takes Social Influence Mobile With New iOS App

klout3Klout, the startup that measures influence on Twitter, Facebook, LinkedIn, YouTube, Foursquare, Google+ and other social apps, is debuting its first mobile presence today with the launch of an iOS app. While Klout had a mobile website, this is the startup's first native mobile app. Klout evaluates users? behavior with complex ranking algorithms and semantic analysis of content to measure the influence of individuals on social networks. The company is now topping 12 billion API calls, which is up from 100 million API calls in January 2011; and has more than 5,000 API partners, up from around 100 in early 2010. And it has indexed north of 100 million public profiles. Klout recently raised around $30 million in funding from Kleiner Perkins and others, with partner Chi-Hua Chien joining the startup?s board.

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