The Rise of Big Data Apps And The Fall of SaaS

With the influx of information flooding the web ? 90% of the web having been created in the last two years alone ? web businesses are looking for ways to understand and use big data to drive their business. Just as SaaS and the cloud completely revolutionized the way businesses operate, so will Big Data applications (BDAs). BDAs are web-based applications that interpret and use massive amounts of enterprise and web-scale data to deliver more intelligent results for their subscribers. BDAs leverage the best of the cloud; they?re web-hosted, multi-tenant and use Hadoop, noSQL and a range of recommendation and machine learning technologies. But the real question is ? so what? So what if the underlying data structures use Hadoop or noSQL? No CEO of a major business gets excited about a value proposition around more scalable data structures. That?s where BDAs come in. BDAs don?t just repackage your data in a cool interface or offer productivity improvements in data scalability, they harness the world?s data to deliver you a better outcome ? like more revenue.

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