Expanding Foursquare Ads to more small businesses around the ...

Jul 23rd

Foursquare is the app that helps people make the most of where they are and where they?re going, and a big part of that is helping them discover great local businesses. For years, we?ve offered a suite of free tools to help those businesses find new customers and connect with people nearby. Today, we?re offering a new way to find great customers ? self-serve Foursquare Ads for small businesses.

The idea behind these new ads is simple ? connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we?ve been honing our targeting technology, using the same algorithm that powers our Explore recommendation engine.

Our new self-serve tools mean that we can help more people connect with the over 1.4 million small businesses around the world that are using Foursquare. And, best of all, businesses only pay when people visit (in person, or the listing on Foursquare).

We?re rolling this out to a few thousand local businesses today, and we?ll be opening it up to more in the coming months. Get on the list?to be one of the first businesses to try it out. Have a small business but haven?t claimed it yet? Get started now.

Source: http://blog.foursquare.com/2013/07/23/expanding-foursquare-ads-to-more-small-businesses-around-the-world/

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